An inside look at the Maserati world

Innovation, passion and uniqueness guide the Brand in this phase of total renewal.

The starting-point for this journey is the historic plant on Viale Ciro Menotti in Modena. The Modena plant, where the Trident has had its home for over 80 years, is a magical location that combines the Brand’s “made in Italy” DNA and its Heritage with an irrepressible drive towards the future and innovation: the plant has been modernised with new production, engine assembly and painting facilities specifically for the new MC20.

Lasting about an hour, the exclusive factory tour includes a welcome reception and historical introduction in the recently renovated showrooms prior to a guided walk around the powertrain department. Afterwards there is the opportunity to view the cars and browse through the Maserati store1.

An inside look at the Maserati world An inside look at the Maserati world
Assembly of Maserati model in Factory Maserati being assembled by machines and two specialists

A factory tour

Watch how our dream becomes reality

Maserati Engine Lab and Paintshop

The Maserati site in Modena, modernised to house production of the MC20, now boasts a new engine hub, the Maserati Engine Lab, and a completely new Paintshop.

Nettuno, the ground-breaking and 6 cylinder twin turbo engine of the MC20, is the first child of the Maserati Engine Lab, established within the Viale Ciro Menotti plant in Modena. The Maserati Engine Lab consists of five separate areas: assembly shop; testing room; the workshop where the engine is mounted in the car; emission roller beds and production.

The new Paintshop is equipped with innovative, environment-friendly technologies. The process involves painting of the body together with all its plastic components to ensure perfect colour matching, and adopts paints and process parameters controlled specifically for every application, to ensure the highest quality of the painted product.

Painting of White and Blue Maserati in Factory by two specialists
Detail of Assembly machines inside Maserati Factory
Asssembly of Maserati model by a specialist and machines
Maserati Factory detail
Assembly of Maserati model inside Factory: piece by piece in the air
Details of Assembly and Paint Line at the Maserati Factory
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Reservation - To reserve your Tour please visit ModenaTur website.

Languages - Factory and Modena showroom tour commentary can be provided in English, Italian, German, French or Spanish.

Information Information
Maserati logo in black, silver, and blue Maserati logo Banner


The factory tour can be held Monday to Friday, from 09:00 until 15:30. 
The reservation is mandatory.



Our security policy does not allow children and those under 18 years of age access to the plant.



Maserati reserves the right to cancel or reschedule a factory tour at any time for internal reasons, even after a tour has been confirmed by us. The customer will be promptly informed as soon as a booking has to be cancelled and, if possible, an alternative date will be proposed. By accepting a factory tour reservation, the client accepts this condition and understands that Maserati cannot be held liable for any consequences of the cancellation. This condition is always included in the official factory tour confirmation notice. 

Get in contact with us

Contact us if you have any inquiries about the Tour. Your request will be sent to our dedicated staff, who will support you further.
Stay in touch

*Actual selling price may vary. Dealer preparation, options, delivery, destination, taxes, title, license and registration fees not included.  Please see your authorized Maserati dealer to ensure the actual availability of these models and the accuracy of the information. All figures presented are estimates only. The payments calculated are based on terms and other variables you have selected and are not current programs available by MNA. This is not an offer of direct financing or of any particular lease or purchase transaction. 

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